SIP By design
We are here to help you realise your dream, bring your brand to life and monetise your vision!
meet our creative team
Working in the industry, we have had our fair share of having to deal with similar issues in our own business. Not only were these situations draining, time consuming and unpleasant, they were costly…
We have felt the pain and therefore we can empathise with your perspective and experiences. Our team is experienced, energised and outcome focused. We are perfectly poised to accompany you on this journey.
Owen O’Reilly
Owen loves hosting, especially when it comes to a braai at his house! He has 15 years’ experience in the hospitality industry and founded SIP Exclusive in 2015 to provide bar services by design. He has a flamboyant flair for mixology and loves sharing his knowledge!
Derrick Hartman
Decks is a family man and loves his two beautiful daughters. He joined the SIP team in 2017 and has about 18 years industry experience! He has a severe case of OCD which makes him great in the operational space and setting up bars for maximum efficiency! let’s not mention the intense passion for classic cocktails…
BAr & cocktail design
let us help you maximise profitability at every possible point.
We understand that skills and time are scarce commodities and monetising your vision while keeping up with the day-to-day running of a business isn’t easy. That’s where we come in as industry professionals to help you raise the bar and set your establishment apart from your competitors, while making sure it’s profitable.
We’ll audit your current practices and make recommendations while also offering professional support to businesses that may not be operating optimally. Some of our offerings include stock administration solutions, staff training on everything from their approach to drink preparation, the creation of bespoke menus and procurement… And that’s only the beginning.
We are committed to making sure that your business shows both immediate and long-term returns based on our services.
“The SIP consultants with their passion and success driven attitude came in and instilled a belief of pride and enthusiasm in my bartenders. I would definitely recommend them to any venue that would like to improve their service and offering.
The program improved the overall service and made my employees realise the difference between being a barman and an actual bartender.”
Quick Fix Program
We will spend a total of 25 hours in your bar with your staff to identify immediate problems. We will recommend and implement low- or no-cost solutions that will help your venue succeed in the short term.
Included:
- Cocktail menu update and revamp
- Staff refresher training - mentoring on customer service strategy, service techniques, up selling, bar basics, guest relations, standard operational procedures and implementation of your existing menu.
- Bar setup and ergonomics to ensure speed and efficiency.
- A detailed evaluation and report based on our findings with recommendations going forward
Beverage Program and Cocktail Design
Your cocktail menu and beverage list is an important touch point in your establishment and often the first impression for your guests. We recommend a beverage program and source the right products and brands that will work with your concept in terms of style, decor and food menu. We also streamline your inventory to get rid of those dusty old bottles that don’t sell and which ultimately cost you money.
This package is ideal for new venues, or owners looking to breathe some life into their existing menus
Included:
- State of the art cocktail menu that suits your concept along with cocktail recipe cards and check list
- Cocktail equipment and glassware updates, sourcing and recommendation
- Bar setup and display
- Menu design and print
- Staff training on your new cocktail menu and stock list including product knowledge
The Outcome:
Beverages aligned with concept and theme
A cocktail menu that will set you apart from competitors, attract customers and keep them coming back
Less stock sitting on the back bar gaining dust and costing you money
A cocktail menu that your staff can execute with confidence and consistency every time
A stream lined beverage program that your staff can sell with enthusiasm
Higher bar turnover and profit
In-house Staff Training and Development
In our opinion it is not only the drinks, decor, food or prices that bring guests back time and time again. We believe that they come back for a remarkable experience, excellent customer service and the people you employ. Your staff and the service they provide is what makes your venue tick and this is why staff training and development is vital. Social media can be your best marketing asset or your worst enemy: your food and drinks can be exceptional but service or experience reviews can make or break your establishment.
Included:
- Complete evaluation and report on your staff’s performance
- An easy and unique service strategy
- A 1-pager on standard operational procedure
- Customised Training manuals for each of your staff to live by.
- Training and evaluation programs for your management team to implement
- A mentor to work in your bar with your staff for a week post training
The Outcome:
More drinks per hour in peak hours which means up to 15% more revenue per hour
High quality drinks made with correct ingredients and serving sizes
More profits
Happier customers due to more professional, efficient and faster bar staff
A simple way to evaluate bar staff and rank them among their team mates
A way for your management team to put the right staff on the right shifts
Concept and Bar Design
This program is ideal for new venues opening or venues looking to revamp as it is a combination of the two programs above with the addition of bar layout and concept design as well as launch and opening night assistance.
Included:
- Bar design and layout
- Meeting with designers to review the layout, workability and ergonomics of your bar
- Beverage program and menu design plus implementation
- Detailed and concept-specific staff training and development
- Glassware and equipment sourcing
- Pre-launch and set-up assistance
- Opening and front of house management assistance
- 4 x mentoring shifts behind your bar with your team
- Market research on potential competitors in the area, local and regional culture and ingredients as well as potential pitfalls to look out for
- Staff sourcing and assistance in the interview process
